How Laws of this Universe can Skyrocket your Sales... by Yeo Feng

How Laws of this Universe can Skyrocket your Sales... by Yeo Feng

How Laws of this Universe can Skyrocket your Sales...

By Yeo Feng (yeofeng@SellAnythingEbook.com)
Web Marketer, Technology Consultant
Author, How to Sell just about Anything Online

This article may be reprinted as long as full credit is given and a link is made to this site.

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Most people follow a fixed formula for selling online. They create a product, try fervently to market it and then get frustrated at the results. If you happen to fall into this same pothole, do not get frustrated because you're not alone! In fact, hundreds to thousands of products and websites every year never earn any money, and the creators of these products have to end up paying advertisers exorbitant fees which only result in low click through rates.

Thus one of the questions I get asked very often is, "Yeo, is it possible to make an honest living online?" Absolutely yes! I can not only show you how to make an honest living, but a good living as well! After all, the Internet is as legitimate a media as any other, just as the television, newspaper or convention brick and mortar storefronts are.

If that's the case, what are these people doing wrong?
To answer this question I studied literally thousands of marketing websites to find out their marketing techniques used. I made notes of their sales techniques, tactics and the way they handled customers. Then one simple fact dawned on me. Many people were violating the laws of the universe. Quite simply, they were trying to make millions even before they have made thousands.

Laws of this universe do not only apply to the field of Internet marketing. They apply to virtually anything you do - studying, working, learning a new subject and so on. You reap what you sow, and in order to get results, you got to make sure that proper energy is channeled into it! Most people, however do not realize this simple fact.
So how do you "channel energy" into your website? I cover 6 fundamental ways.

You may be paying advertisers hundreds or thousands of dollars for traffic, but are you attracting the right kind of customers? Many web marketers are "greedy" and want to use a "catch all" technique to get many diverse visitors, hoping that some of them will eventually purchase their products. Don't fall into this pothole. Advertise to a highly targeted audience and you will be assured of higher conversion rates.

You may have thousands of hits on your website everyday, but do you have a compelling sales reason or strong enough a reason to get customers to buy? Channel your energy into creating what I call the ULTIMATE sales page, spend your time crafting each component, each word to make sure that they influence your buyers instead of simple getting lots of traffic and not knowing what to do with it.

Is your sales pitch well written? Most people spend so much energy advertising they're wasting it! You need to spend some time writing a good sales pitch. Every copy I do is usually revised 3 or 4 times based on the conversion ratios tracked, and I study the psychological factors that cause visitors to actually purchase my products. Are you doing the same thing?

Is your product worth the asking price? Most people ask for exorbitant prices. Never sell something for $2 when you can for $1. Basic laws of Economics tells us that people will never pay more than the satisfaction they can derive for a good. So make sure you price the product right. Price it too high and it might just become and inhibiting factor to hurt sales.

Is your website attractive, easy to read? People will only stay on a site if it interests them, and if something captures their attention. Is your site designed with the user in mind, fast loading and clean?

Do you have a complete idea of your ideal customer? Try and build up a picture of your ideal customer - Think of what he / she likes to do in his spare time, what problems will they have, what are their hobbies, what are their lives like...and then market with them in mind. Remember that targeted marketing is better for specialized products.

Simple as they might sound, but most people fail to notice the importance of marketing at its source, your sales pitch and website. So with my 6 pointers in mind, go and tighten your sales website, do something about it... I'm confident that you will notice a difference in sales.

This marketing article is brought to you by How to Sell just about Anything Online, the definitive and "no experience needed" web marketing manual. For more information, go to http://www.SellAnythingEbook.com.


About the Author
Known as the Whiz Kid of Web Marketing, Yeo Feng is the author of How to Sell just about Anything Online. As a web marketer, technology consultant, speaker, performer and author, Yeo Feng offers advice on boosting sales and marketing for small businesses in a competitive environment. He has consulted for world class corporations such as Volvo and ST Aerospace and his opinions have been featured on Computer Times and ComputerWorld.

Feng Shui Tips for the Bathroom by Stephanie Roberts

Feng Shui Tips for the Bathroom by Stephanie Roberts

The bathroom has a bad reputation in feng shui, and in some ways this is deserved, as you will discover. But it's not all negative. Comfort, cleanliness, and convenience are key ingredients to good feng shui, and our modern bathrooms provide them all.

One of the challenges posed by the modern bathroom is that there's no good place for it in the ba gua* [the feng shui map of a space], which long predates indoor plumbing. We can look at the ba gua and see at a glance that the Family area would be a good place for the living room, that a home office is well-placed in the Knowledge, Wealth, or Career sectors, and that the Marriage corner of the house is a great place for the master bedroom. But where does the bathroom go?

The bathroom is a little out of place anywhere, although some locations are more troublesome than others. The thing to keep in mind is that bathroom plumbing has a draining effect wherever it is located.

Some very difficult bathroom locations are next to or above the front door and on the second floor directly above the kitchen. These locations are particularly difficult because:

- A bathroom in the front hall, close to the door, can drain chi away before it has a chance to circulate through the rest of the house.

- A second-floor bathroom above the front door floods the main entry to your home with negative energy.

- The water energy in a bathroom above the kitchen will extinguish the hearth's fire energy, and flood the entire kitchen with negative energy. This is potentially damaging to both health and prosperity.

The worst location for a bathroom is in the center of your home, where it will destabilize the energy of the entire home. If you suspect that the bathrooms in your house are affecting important spaces, there's no need to panic. Use these simple feng shui remedies to help keep your health, wealth, and happiness from flowing down the drain:

- Problem: bathroom in an important feng shui area (wealth, fame, marriage, etc.)
Solutions: a full-length mirror on the outside of the bathroom door helps deflects chi so it won't be drained away; keep sink and shower drains closed when not in use; keep the toilet seat/lid down when not in use.

- Problem: bathroom in the center of the home
Solutions: paint the walls red, and place a stone, large crystal, or other earth-type object (such as a heavy ceramic bowl, vase, or statuette) in each corner to help stabilize the energy; a mirror on the outside of the door is highly recommended for this bathroom location.

- Problem: bathroom over the front door or over the kitchen
Solutions: hang a faceted crystal in the center of the room; place a three-inch round mirror on the ceiling directly above the toilet to visually reverse the downward flow of water (use double-sided tape to hold the mirror in place); place earth-type objects in the corners of the room to stabilize the energy; add an image such as a bird or tree to the downstairs area below the bathroom to help lift the energy there.

Bathrooms are places for purification and cleansing, so a clean, sanitary bathroom strengthens and supports this important energy. A dirty bathroom, on the other hand, emphasizes the negative qualities of this room. If your bathroom occupies any of the more challenging locations described above, it is essential to keep it sparkling clean, tidy, and well-lit.

After implementing the necessary precautions described above, you can further improve the chi of the bathroom by making it as pleasant a space as possible. This is where you begin and end the active part of each day, so the more attractive and inviting you can make it the better.

Most of us live hectic, stressful lives, and are in serious need of soothing places where we can relax and unwind. A clean, tidy, nicely appointed bathroom invites you to soak your worries away in a hot bath with lavender-scented bath salts. Make this pampering experience even nicer with candlelight, soft music, and a pile of fresh fluffy towels with which to dry off. All-white bathroom decor can seem cold and clinical; add warmth with pastel-colored towels and accessories, colorful scented candles, and attractive artwork.

Excerpted from The Pocket Idiots Guide to Feng Shui by Stephanie Roberts (Alpha Books, 2004)

2004 Stephanie Roberts

*To learn more about the feng shui ba gua and how to use it effectively in your space, click here.
About the Author
Stephanie Roberts is the author of the popular Fast Feng Shui book series, available at Amazon. com and Fastfengshui.com. Subscibe to the Fast Feng Shui Newsletter and receive FR(EE) Feng Shui tips in every issue. Visit Fast Feng Shui.com for details.